FORMA is a multi-disciplinary design, branding and strategy studio where together, we shape ideas for a lasting impact. FORMA works with clients to transform ideas into solutions and elevate brands.

FORMA’s work is tailored to meet challenges in the realm of brand, digital, experiential, editorial and 360° strategy design.

OUR TEAM 

CEO & Founder

Paola Moya

Senior Graphic Designer

Romina Pereyra

Senior Digital Designer

Florencia Branchicella

Communications Advisor & Filmmaker

Laura Moya Guerrero

Culture & Experience Director

Aura Telman

CEO & Founder

Paola Moya

For over 20 years, Paola has delivered award-winning projects across architecture, urban design, and visual design. As CEO of FORMA, she leads the graphic design team in strategic auditing, research, communication strategies, digital media, and experiential design. She regularly collaborates with key stakeholders across the DC metro area, including government entities, non-profits, schools, and residential developers. Paola ardently promotes a holistic approach to visual design and works directly with clients to achieve their project objectives. 

Senior Graphic Designer

Romina Pereyra

With 16 years of experience in branding, editorial design, and illustration, Romina crafts visual stories that captivate audiences worldwide. She specializes in data visualizations, custom graphics, and producing interactive content for digital and print publications. At FORMA, she works hand-in-hand with clients to create brand guidelines, reports, case studies, and other critical visual assets. 

Senior Digital Designer

Florencia Branchicella

Florencia is a dynamic Visual and Digital Designer with over a decade of experience. She is exceptionally skilled in creating data-driven visual narratives to seamlessly integrate client objectives across print, digital, and environmental platforms. Her versatile approach ensures that visual elements are uniquely tailored for each project, from concept design to delivery. Beyond her work at FORMA, she leads significant design campaigns and art direction for international clients in Asia, North America, and South America. Florencia has the uncanny ability to improve the work of those around her.

Communications Advisor & Filmmaker

Laura Moya Guerrero

Laura is an award-winning film director and editor, leveraging over a decade of filmmaking to support our clients in branding, marketing, and storytelling. Over the years, her work has been featured in notable media outlets like The Washington Post, The New York Times, and Variety Magazine. Luna’s expertise helps elevate FORMA’s multimedia content to resonate with diverse audiences. She is currently a fellow at the Sundance Latine Filmmakers Fellowship. 

Culture & Experience Director

Aura Telman

As the Culture and Experience Director at FORMA by MOYA, Aura specializes in creating a positive, healthy, and inclusive work environment for all team members, focusing on culture, engagement, performance, recruitment, health and wellness, and diversity and equity.

Aura believes in ethical entrepreneurship that elevates human relations and fosters community wellness. Aura has made it her mission to create healthy work environments where people thrive and grow. She has been featured in Nasdaq, BRIT+CO, Create and Cultivate, Thrive Global, Authority Magazine and DisruptHR.

Canadian from Romanian ascendency, Aura’s multicultural journey is key to understanding her approach to Human Talent and workspace relations and explains her constant search for new ways to engage people and help them grow.

OUR

TEAM

WBENC – National Certificate of Women-Owned Business by the Women’s Business Enterprise National Council

DSLBD – Local Certified Business Enterprise (CBE) by The Department of Small and Local Business Development in the District of Columbia

MWAA – Metropolitan Washington Airports Authority

MBE/DBE/SBE certification with the Maryland Department of Transportation Office of Minority Business Enterprise

GWHCC – Greater Washington Hispanic Chamber of Commerce

NOMA – The National Organization of Minority Architects

USGBC – U.S. Green Building Council

ULI – Urban Land Institute

CERTIFICATIONS

CERTIFICATIONS

WBENC – National Certificate of Women-Owned Business by the Women’s Business Enterprise National Council

DSLBD – Local Certified Business Enterprise (CBE) by The Department of Small and Local Business Development in the District of Columbia

MWAA – Metropolitan Washington Airports Authority

MBE/DBE/SBE certification with the Maryland Department of Transportation Office of Minority Business Enterprise

GWHCC – Greater Washington Hispanic Chamber of Commerce

NOMA – The National Organization of Minority Architects

USGBC – U.S. Green Building Council

ULI – Urban Land Institute

Together, we shape ideas for a lasting impact.

FORMA

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