CEO & Founder

Paola Moya

For over 20 years, Paola has delivered award-winning projects across architecture, urban design, and visual design. As CEO of FORMA, she leads the graphic design team in strategic auditing, research, communication strategies, digital media, and experiential design. She regularly collaborates with key stakeholders across the DC metro area, including government entities, non-profits, schools, and residential developers. Paola ardently promotes a holistic approach to visual design and works directly with clients to achieve their project objectives. 

Creative Director

Ignacio Neuta

Ignacio Neuta is the Senior Art Director at FORMA by MOYA. With a strong background in advertising, graphic design, and digital marketing, Ignacio has developed skills in creating stunning and engaging digital and print materials, primarily for clients in the hospitality and tourism industry in over a decade of professional experience. He is characterized for an eye for aesthetics, usability, and functionality, combined with a strong sense of brand identity and storytelling. 

Ignacio holds a professional degree in Advertising from Universidad Jorge Tadeo Lozano. His career includes leading teams of talented graphic designers and web developers to produce high-quality visual content that meets and exceeds client expectations. Ignacio’s expertise spans graphic design, digital marketing, and operations management, ensuring comprehensive project execution from concept to delivery. He has managed independent projects as well as collaborated with notable clients such as BID, CNMH, and ARN, where he contributed to the design and implementation of web platforms and communication campaigns supporting the reintegration of former combatants in Colombia. 

Fluent in both Spanish and English, Ignacio excels in communication, leadership, presentation skills, creativity, decision-making, and critical thinking. His technical skills include proficiency in UX/UI design, prototyping, web development, and screen printing. Ignacio is passionate about using these skills to produce innovative and impactful solutions that enhance user experience and client satisfaction.  

Art Director

Cristina Ramírez 

Cristina Ramirez is the Art Director at FORMA by MOYA, with a strong background in illustration and graphic design. She brings in her experience and creativity, to drive the creative strategy with design excellence, ensuring that all visual communications align with client objectives and brand identity. Looking to consistently blend her technical skills with creative vision, Cristina consistently produces compelling visual stories. 

Cristina holds a Professional degree in Graphic Design from Universidad Jorge Tadeo Lozano and a Master’s degree in Illustration from the Escuela de Artes y Letras. Her educational background has equipped her with both theoretical knowledge and practical skills, enabling her to tackle complex design challenges with confidence and innovation. Throughout her career, Cristina has played pivotal roles in high-profile projects for clients such as Coca Cola, Spotify, Netflix, Pfizer, Roche, and Novartis, where her expertise in creativity and strategic narrative has been instrumental in delivering impactful visual campaigns. 

In her role at FORMA by MOYA, Cristina leverages her experience to lead the team in creating innovative campaigns. Her technical skills include proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and advanced capabilities in Adobe After Effects, Premiere, and Audition. Cristina’s dedication to continuous learning and professional growth is evident in her additional training and certifications. 

Senior Digital Designer

Florencia Branchicella

Florencia is a dynamic Visual and Digital Designer with over a decade of experience. She is exceptionally skilled in creating data-driven visual narratives to seamlessly integrate client objectives across print, digital, and environmental platforms. Her versatile approach ensures that visual elements are uniquely tailored for each project, from concept design to delivery. Beyond her work at FORMA, she leads significant design campaigns and art direction for international clients in Asia, North America, and South America. Florencia has the uncanny ability to improve the work of those around her.

Senior Graphic Designer

Romina Pereyra

With 16 years of experience in branding, editorial design, and illustration, Romina crafts visual stories that captivate audiences worldwide. She specializes in data visualizations, custom graphics, and producing interactive content for digital and print publications. At FORMA, she works hand-in-hand with clients to create brand guidelines, reports, case studies, and other critical visual assets. 

Marketing & Communications Manager

Rosario Ariza 

Rosario leads the Communications and Marketing team at MOYA, developing and implementing corporate communication strategies and overseeing brand positioning. She is the go-to person if you are a media representative, influencer, or potential partner. She also supports FORMA by MOYA clients in brand and marketing strategy development. 

Before joining MOYA, she developed over a decade of experience in managing communication processes across multinational companies in diverse industries. Her leadership in DEI initiatives and event management has been recognized for its positive impact on organizational culture. In addition to her corporate roles, Rosario has a strong academic background, having taught in Elementary, High-school and Higher-Ed settings. Her proficiency in four languages—Spanish, English, French, and Portuguese—enhances her ability to navigate global communication landscapes effectively. Rosario holds a Master’s degree in International Business and a Master’s degree in Communication and Culture, further strengthening her capacity to lead complex communication strategies. 

Rosario is passionate about using her communication and cultural expertise to foster strong relationships within organizations and help them thrive. 

Digital Marketing & Communications Specialist

Salomé Sierra 

With a passion for showing what brands want to say in the digital world and over six years of doing it, Salomé comes to be a part of the FORMA Marketing and Communications team. She plays a crucial role in our digital business, sharing our activities with the world. 

Holding a bachelor’s degree in communications and a master’s in marketing from Universidad EAFIT, Salomé calls herself a “digital girl” who connects with both Gen Z and Millennials, helping her to communicate well with different people. She has worked in many areas, from food to cars, showing she can adapt and create interesting conversations across different industries and channels like social media and websites. 

Salomé is involved in all aspects of digital marketing campaigns. She is responsible for strategizing, creating engaging content, and executing plans that drive results. Her skills ensure that campaigns are well-planned and effectively carried out, from initial ideas to final implementation. 

Communications Advisor & Filmmaker

Laura Moya Guerrero

Laura is an award-winning film director and editor, leveraging over a decade of filmmaking to support our clients in branding, marketing, and storytelling. Over the years, her work has been featured in notable media outlets like The Washington Post, The New York Times, and Variety Magazine. Luna’s expertise helps elevate FORMA’s multimedia content to resonate with diverse audiences. She is currently a fellow at the Sundance Latine Filmmakers Fellowship.