BID Vision 2027

Report Design • Infographics Design + Data Visualization • Illustration Design

DowntownDC Business Improvement District
Civic & Public
the client

DowntownDC Business Improvement District (BID) is a private non-profit organization that provides capital improvements, resources, and research to enhance the downtown experience of the District for all.

the project

The BID developed a ten-year, long-range plan, “Vision for the Future” that identifies challenges and opportunities for downtown’s economic prominence. As the BID’s visual design partner, FORMA by MOYA helped shape the marketing communications for this bold plan.


FORMA developed the editorial design of the Vision 2027 report and website for this campaign, with custom illustrations integrated across both platforms. These distinctive and vivid illustrations were inspired by the plan’s initiatives: transportation, economy, public realm, and human services.

Building on Vision 2027’s themes of sustainability, resiliency, efficiency, and innovation, the report and website design evokes plenty of healthy green space with a diversity of people and placemaking.

The illustrations for the report and web page allow the reader to envision lights turning on and off, concert lights moving up and down, and cyclists passing by — all the vibrant movements of a healthy, dynamic downtown.

FORMA received a gold award in the publication category from the MUSE Creative Awards for the 2020 annual report.

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Brand Design • Experiential Visual Identity

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