CEO & Founder

Paola Moya

Paola is the CEO and Founder of Moya Design Partners and FORMA by MOYA. She is at the forefront of the company’s innovative direction and strategic growth. A Bogota, Colombia native, Paola’s work ethic and drive for excellence are part of FORMA by MOYA’s DNA.

An Architecture Graduate from The Catholic University of America, Paola’s career has been marked by the conviction that design plays a key role in improving communities and bringing about positive transformation. From the onset, Paola’s work reflects her values, helping clients exceed expectations and guiding teams through complex projects that effect change in the community. This desire to take Design further led Paola to obtain a Certificate in Business Administration from The University of Pennsylvania’s Wharton School Executive Education program and create her studio: Moya Design Partners.

Paola’s many accolades directly result from the strong culture of collaboration she has built in MOYA and FORMA. From the Washington Business Journal recognizing Paola as one of the region’s “Power 100 Playmakers” in 2020 to the invitation by the White House as part of a selected Latinx Businesswomen for a conversation with Vice President Kamala Harris in 2021, Paola’s success is built upon a strong team, a client-first approach, and a relentless pursuit for design excellence that she instills on every single project.

If anything can match Paola’s love for design, it is her love for traveling and discovering new cultures and countries. She’s always willing to expand her horizons and find inspiration for her work and life in the most remote corners and diverse cultures.

Creative Director

Elisabetta Fanelli

Elisabetta is the Creative Director at FORMA by MOYA. She oversees all strategic and management aspects of the company’s creative production, developing the visual language and supervising research and production processes to translate the client’s vision into an enduring brand. Elisabetta has been integral to growing and leading FORMA’s award-winning team for five years.

Elisabetta’s wholesome approach to design and management stems from her diverse and rich cultural background. After obtaining her Bachelor of Science in Architecture in Milan, Italy, Elisabetta embarked on a professional and academic journey through different countries, including the Dessau Institute of Architecture in Germany, the Universidad Nacional Autonoma de Mexico, and Paris’s Ecole Spéciale d’Architecture. Her wanderlust has taken her all over the globe, leading international and intercultural teams to success.

Elisabetta is a true cosmopolitan soul with a knack for effective communication and transforming diverse ideas into culturally-impactful Brands and Designs. Elisabetta approaches her craft with structure, efficiency, and creative flair, combining state-of-the-art technology with hand-sketched designs.

Senior Content Strategist

Rodrigo Diaz

Rodrigo is the Senior Content Strategist at FORMA by MOYA, bringing over a decade’s experience in Editing, Writing, and Research. Rodrigo lends his skill set to help transform complex information and raw data into relatable content. He constantly collaborates with the Creative Director and the Graphic Designers to create effective data visualization, lasting Brand Identities, and Marketing Content.

Born and raised in the mountains of Southern Mexico, Rodrigo is a History and Literature graduate with a Master’s in Latin American Studies and an MIT Certificate in Data, Economics, and Development Policy. Rodrigo’s passion for literature, language, and data transcends his academic interests and permeates his work at FORMA by MOYA. He never leaves a rock unturned nor a fact unchecked, and he carefully crafts language to find the ideal fit for every project.

Besides his experience in research and content creation, Rodrigo has been a Teacher of English as a Foreign Language since age 18. For over 15 years, he implemented innovative teaching techniques and storytelling to guide young minds in exploring language. His teaching experience honed his communicative abilities and patient approach to writing.

Senior Graphic Designer

Romina Pereyra

Romina is a Senior Graphic Designer at FORMA by MOYA. Usually tasked with the most creative aspects of Branding and Editorial Design, Romina brings a spark of creativity to every project she is involved. Her custom illustrations highlight how her special artistic talent elevates our client’s projects.   

For over 16 years, Romina has left her mark on projects worldwide; whether it is data visualization, custom graphics, illustrations, or interactive content, she runs the whole gamut. She excels at creating unique visual vocabularies and wholesome graphic experiences rich in detail and nuances.

Romina’s interest in design and visual arts has led her to explore techniques, methods, and styles and delve into the history of visual design. While she’d confess a special fascination with the 1950s and 1960s Polish Movie Posters, her inquiries have helped her become a complete artist who understands each project’s uniqueness.

Senior Digital Designer

Florencia Branchicella

Florencia is a Graphic Designer at FORMA by MOYA. Florencia’s creative drive and versatility defy the old saying; she is a Jack-of-all-trades and master of many. At FORMA by MOYA, she designs engaging data-driven visual narratives across print, digital and environmental media that create new insight and appreciation of people, ideas, and organizations. Her creative input and problem-solving ability are integral to FORMA by MOYA’s flexibility and effectiveness.

A Buenos Aires, Argentina native, Florencia’s international experience has taken her to Korea and Japan, where she often collaborates in the creative direction of prominent K-Pop and J-Pop artists’ music videos. She has also worked in design for Netflix and Fox Latin America. Besides her digital and traditional media skills, Florencia has an encyclopedic knowledge of popular culture and design.

Thanks to her natural curiosity, Florencia is fluent in English, Spanish, Korean, and Japanese. A forward-thinking and open-minded individual, Florencia has the uncanny ability to improve the work of those around her.

Senior Graphic Designer

Aaron Lobo

Aaron Lobo has over 5 years of design experience, working on various projects ranging from filmmaking, brand identity to web design. Aaron’s imaginative thinking and communication transfers to his eye-capturing design where he uses his skills in typography, compositional layout and storytelling to create capturing design. His portfolio includes thought provoking projects where his influence of brutalist, Swiss and minimalist design show. At MOYA he supports our visual design team through the creation of proposal design, logo design, typography pairings and visual identities. On each project, Aaron is always looking for where he can provide the newest forms to extend the limits of what is possible. 

Aaron holds a Bachelors of Design from York University and Sheridan College and in his spare time he enjoys going to the gym, cycling and bowling.

Senior Graphic Designer

Salvador Mendoza

Salvador is a Senior Graphic Designers at Forma by MOYA. As a Senior Brand Strategy lead, multifaceted designer, and team leader, Salvador combines his deep functional expertise in design and innovation with careful customer experience and a critical eye to design to serve global clients across industries.

Salvador has 21+ years of experience in Brand Design and Experiential Visual Identity in four different countries. He brings a steady voice and a methodic approach to complex projects. His experience encompasses a wide range of typologies; a great listener, assists clients in bringing projects to life and helps them find the visual vocabulary that better expresses their vision.

Salvador’s acumen elevates his technical mastery in digital art, design, and web design. Beyond the technical aspects of a project, he sees the whole picture and provides the necessary perspective to surpass expectations.

Communications Advisor & Filmmaker

Luna Moya

Luna is the Communications Advisor and Filmmaker at FORMA by MOYA. They have over 16 years of experience in communications, storytelling, copywriting, documentary filmmaking, and digital content creation for a breath of bold and engaging projects.

As a multifaceted editor in the commercial and documentary realm, Luna’s work was featured at MoMA, New York Times, A+E Network, VICE, The Shed, and the History Channel. With a firm belief that storytelling can shift power imbalances that historically exclude systemically under-resourced communities, Luna channels her ethos to create meaningful work while at FORMA. Her directorial debut succeeded in helping pass the DREAM ACT in Maryland, and with support from Sundance Film Institute, she is in production for her next feature film.

Currently, Luna is a professor at the New School’s Graduate Media Center, teaching Documentary Editing. Luna graduated from New York University with a BFA in Film & TV production. They minored in Latinx Studies, concentrating on comparative race, migration studies, and queer theory. In her spare time, Luna can be found experimenting with ceramics and doodling.

Culture & Experience Director

Aura Telman

As the Culture and Experience Director at FORMA by MOYA, Aura specializes in creating a positive, healthy, and inclusive work environment for all team members, focusing on culture, engagement, performance, recruitment, health and wellness, and diversity and equity.

Aura believes in ethical entrepreneurship that elevates human relations and fosters community wellness. Aura has made it her mission to create healthy work environments where people thrive and grow. She has been featured in Nasdaq, BRIT+CO, Create and Cultivate, Thrive Global, Authority Magazine and DisruptHR.

Canadian from Romanian ascendency, Aura’s multicultural journey is key to understanding her approach to Human Talent and workspace relations and explains her constant search for new ways to engage people and help them grow.