Ocean +
Collins
Naming • Brand Visual + Verbal Identity
Client
Ocean + Collins
Year
2023
Industry
Hospitality, Interior Design
about
the client
Ocean + Collins is a premium 18 years and up enclave which seamlessly blends the elegance of fine dining with the laid back ambiance of a luxury beach club. Nestled at the aft of the stunning vessel, this exclusive complex offers our adult guests the opportunity to indulge in world-class cuisine, sip on a refreshing cocktail at our pool side bar, take a dip in our stunning infinity pool or just kick back and relax while taking in the ever changing ocean views.
about
the project
FORMA by MOYA developed a comprehensive brand and marketing strategy to capture the essence of Ocean + Collins. The fusion of gourmet dining and a beach club atmosphere makes the venue a haven for those seeking a one-of-a-kind culinary journey on the open seas.
the
challenge
The name Ocean + Collins was carefully chosen for the seafood restaurant, symbolizing the essence of maritime excellence and culinary distinction.
the branding
process
The pictogram within the brand logo is a stylized fish, encapsulating the very spirit of the oceanic experience and establishing a direct link to the brand name.
Utilizing serif fonts, it exudes a classic and refined aesthetic that perfectly aligns with the restaurant’s commitment to delivering a dining experience that is not only delightful but also embodies the values of quality and sophistication associated with seafood cuisine.
the
website
This narrative of building a growing and connected community is echoed on the website, with a visual tour of MRP Realty’s vision of developing a thriving family-friendly neighborhood. User experience is fluid, as visitors can easily navigate the menus to find information about the development, whether it is about building amenities, affordable living qualifications, or floorplans.
designer
insights
The color palette for the brand visuals is thoughtfully aligned with the vibrant essence of the ocean and the culinary world.Together, these colors create a visually appetizing experience, capturing the spirit of our seafood culinary offerings.
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