20 Degrees – FORMA by MOYA

20

Degrees

Brand Refresh •

Web Design

Client

20 Degrees

Year

2020

Industry

Non-Profit

about

the client

20 Degrees is a non-profit organization that is changing the culture of philanthropy. Through their customized solutions, they help their clients (e.g., social enterprises, early childhood education spaces) build financial resilience, and become more self-sufficient and less reliant on charitable funds year after year.

about

the project

FORMA partnered with 20 Degrees for a complete refresh of their brand identity and a new website design.

the

challenge

Forms and colors relating to skipping stones in water were part of the new brand design, as “twenty degrees” is the perfect angle for a rock to hit the water to skip the furthest and soar to its potential. Likewise, this represents 20 Degrees’ vision for helping their clients reach their full potential in organizational excellence.

bridge-entrance

the branding

process

The brand refresh included a new logo design, full website design, corporate video production, collateral materials, and a brand book. Stone and water textures were interspersed across all collateral to give a uniform and cohesive brand look.

the

website

As part of the brand update, the website also underwent a reorganization to its website map to make it easier for readers to find relevant content. Key information about the organization was centralized on the home page, such as brand updates, contact information, and a narrative detailing 20 Degrees’ history and its impact.

the

result

Visit the website here.

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