Banners Design • Assets Design • Illustration Design
DowntownDC Business Improvement District
Civic & Public
DowntownDC Business Improvement District (BID) is a private non-profit organization that provides capital improvements, resources and research to enhance the downtown experience of the District for all.
As part of their public communications, the BID delivers an annual State of Downtown (SOD) report that provides an analysis of all sectors of the downtown DC economy, including the housing and commercial property markets; culture and entertainment; shopping; and dining.
FORMA led the editorial design and creative direction of the SOD report for four years, creating custom illustrations and easy-to-read charts and data visualizations for this comprehensive report detailing the downtown economy. Full-page custom infographics activate and beautify the data for a highly visual experience.
A distinct editorial style was developed to make the report stand out: bright color blocks, and sleek fonts were integrated throughout the report, while maintaining a minimalist design. Different colors were used to contrast data points to help the reader visually navigate the information.
FORMA received a gold award in the publication category from the MUSE Creative Awards for the 2020 annual report.
Brand Refresh • Web Design