DC Green
Bank
Report Design • Data Visualization • Illustration Design • 360° Strategy
Client
DC Green Bank
Year
2021
Industry
Small Business
about
the client
DC Green Bank’s purpose is to accelerate energy efficiency improvements and leverage private capital to deploy clean energy in the District. They are a game-changer that will help the DC area achieve its ambitious sustainability goals and make the city more resilient and a better place to live.
about
the project
As their Marketing and Communications partner, FORMA by MOYA collaborated with DC Green Bank on many initiatives to generate brand awareness of the organization and their services.
the
challenge
FORMA’s goal was to tell a compelling and cohesive story using an omni-channel mix to generate reach of DC Green Bank’s mission and vision to the different demographics of DC residents.
the
RESULT
Motion graphics videos, illustrations, traditional print outputs (e.g., annual reports, print ads), creating a brand design for their collateral materials and brand templates (e.g., presentations, social media) are some of the visual design touchpoints that were part of the branding and communications strategy. The result is a vibrant collection of elements with a strong marketing strategy at the core, that conveys the story and vision of DC Green Bank.
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