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Novo

Brand Refresh • Web Design • Brand Assets

Client
NOVO Properties
Year
2022
Industry
Real Estate
about
the client

NOVO Properties is a prominent property management company that oversees a portfolio of multifamily housing in core urban markets such as DC and Chicago.

about
the project

FORMA by MOYA completed a brand refresh and website redesign for NOVO Properties that reflects their continuous improvements and competitive advantage in the real estate market.

the
challenge

FORMA transformed their past NOVO Properties logo from a simple ‘N’ to a pictogram that evokes the look of multifamily buildings, synonymous with their mission of building communities. 

the web design
process

The company website was reinvented to showcase NOVO Properties expansive portfolio of properties. Navigation menus are maintained across the top of the page, ensuring a consistent style and optimizes the user experience by making it easy to navigate for information.

the
website

The sleek landing page integrates links to key information (e.g., company values, portfolio) and ample white space gives the website a clean and sophisticated look.  For the color palette, hues of dark blue and gold are weaved throughout each page, which subtly reminds website visitors of NOVO Properties brand.

the
result

Visit the website here.

project
recognition

This brand strategy was designated a gold winner at the 2023 MUSE awards in the integrated marketing campaign category, and silver awards for brand identity, corporate logos, and integrated marketing materials.

explore more 

The Bridge

Naming • Brand Visual + Verbal Identity • Web Design • Corporate Video

VIEW PROJECT
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