The Bridge – FORMA by MOYA

The

Bridge

Naming • Brand Visual + Verbal Identity • Web Design • Corporate Video

Client

MRP Realty

Year

2022

Industry

Real Estate

about

the client

MRP Realty is a leading owner, developer, and operator of commercial and real estate, with a focus on strategic investment and development in growth markets in the eastern US.

about

the project

One of MRP Realty’s newest residential projects is The Bridge, a 100% affordable housing development in the historic Anacostia neighborhood and steps away from the local metro station.

the

challenge

FORMA collaborated with MRP Realty on a complete branding and design strategy, encompassing elements such as brand visual identity, wayfinding, and collateral material design.

09 MOCKUP SCREEN_MOBILE

bridge-entrance

the branding

process

The first step was to create a name and brand identity for this development. Through research of the neighborhood, FORMA came up with a shortlist of names that evoke thoughts of community, heritage, and inclusion. “The Bridge” was selected since it inspired the idea that communities are built from things that connect us, and from people that transform that place into a home.

The building logo, with its arches and clean lines symbolizes the connections that The Bridge will create with its tenants, while the tagline “Leading Towards Community” embodies the idea that The Bridge is more than a place to live – it also represents a place to belong.

the

website

This narrative of building a growing and connected community is echoed on the website, with a visual tour of MRP Realty’s vision of developing a thriving family-friendly neighborhood. User experience is fluid, as visitors can easily navigate the menus to find information about the development, whether it is about building amenities, affordable living qualifications, or floorplans.

designer

insights

The branding elements are integrated into all marketing materials – from website to wayfinding to brochures – so a consistent brand identity and the unique character of The Bridge are reflected across all communications.

project

recognition

This brand strategy was designated a gold winner at the 2023 MUSE awards in the integrated marketing campaign category, and silver awards for brand identity, corporate logos, and integrated marketing materials.

explore more

Report Design • Data Visualization • Illustration Design • 360° Strategy