MBUFA
Brand Refresh •
Web Design
Client
Mileage Based User Fee Alliance
Year
2019
Industry
Small Business
about
the client
Mileage-Based User Fee Alliance (MBUFA) is a national non-profit organization that brings together government, business, academic, and transportation policy leaders to conduct education and outreach on the potential for mileage-based user fees as an alternative for future funding and improved performance of the U.S. transportation system.
about
the project
FORMA partnered with MBUFA to design and develop a dynamic website that would help convey their message and vision.
the
challenge
To deliver the best possible design, the team conducted market research to understand the websites of similar organizations. In collaboration with the client, FORMA created the final website sitemap and worked on three design concepts for MBUFA to choose from to define the look and feel of the overall website.
the design
process
We approached the website creating a cohesive visual language to convey a unified brand image could resonate with users and help them recognize and remember the brand more easily.
To help with navigation of the extensive amount of policy and research papers, a report library was created to centralize the content and make it easy-to-use for visitors.
the
website
To help with navigation of the extensive amount of policy and research papers, a report library was created to centralize the content and make it easy-to-use for visitors.
