Quarantine
Cocktails
Book Design • Art Direction • Illustration Design
Client
Jeff Tenenbaum
Year
2021
Industry
Small Business
about
the client
The pandemic meant staying at home for many, but this did not limit expressing creativity. FORMA by MOYA’s client Jeff Tenenbaum is a lawyer by day but revived his bartending skills during lockdown. He had an idea for a coffee table-style book to share his 60 cocktail recipes in print form – this is where FORMA stepped in, shaping his idea, and bringing it to life.
about
the project
The client envisioned the book to look like a work of art freshly printed out of the Roaring Twenties, so the design theme needed to embody art-deco elements.
the
challenge
FORMA integrated this theme fully, with art-deco framing of the photos and recipes for the inside of the book, and a luxury, matte hard cover finish with gold embossing of graphic elements on the outside.
designer
insights
The final product was published using a square size layout, with blue and gold as its main colors to enhance its premium look and feel.
project
recognitions
Quarantine Cocktails made an impression in the design industry, winning a HERMES platinum award and a MUSE gold award in 2022.
